Public education videos have an uphill battle of persuading their ‘customers’. The average viewer, bombarded by media daily, is probably desensitized to most predictable shock tactics used by anti-smoking or gambling ads etc. Graphic assault, in the age of photoshop , is no longer that hard-hitting to most.
So what sets ‘Dumb Ways to Die’, a video by Metro Trains Melbourne, apart? How does it get its message of safety across in unique way?