Would you consider this ad flash mob an effective form of advertising?
This blog post by communications assistant Emily Hoyal recommends 5 key features:
- Use social networking to its full potential. Set up a Facebook event, organise “tweetups” and use mobile apps to assist on the day whilst the event takes place.
- Be proactive. Take pictures and upload the performance onto YouTube or Daily Motion. The more your pictures and videos are circulated, the more you optimise brand awareness.
- A good product behind the flash mob is essential. A creative stunt will bring you heaps of traffic, but if you don’t have the product to keep people’s interest, all your hard work could be wasted.
- Pick a bustling, central location – give people no choice but to notice you. A flash mob won’t work if there is nobody to see it.
- Choose an appropriate performance and make sure it stays true to your brand or cause. If you’re a start-up, a “Freeze flash mob” could be an exciting and thought-provoking way to get people talking about your brand!