‘Gift’

In your face campaigns telling you to ‘save the poor X’ or ‘act responsibly’ are sound, safe ways to get a message across. But often such tactics may fall flat in campaign-fatigued Singapore.

Watch how this video tries to bring across message of responsible pet adoption effectively. How do they tug at the heart strings of audiences, and how is the story paced and crafted to achieve maximum emotional and cognitive impact?

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