We know your typical corporate videos promoting certain products, highlighting their benefits etc. They look snazzy, polished and informative – but hardly ever memorable.
And then comes along this gem from NTUC Income that’s been making the rounds on the internet.
A ‘boring’ topic doesn’t mean you need to make a boring video. Employ a range of film techniques – engaging story line, relatable characters, moody tone, melancholic music etc. to help bring on the tears. When you connect with your audience emotionally, chances are they will be more open to your ideas as well.