Giving New Looks to an Old Biscuit

Image from Kraft Foods

The humble Oreo biscuit might have stayed essentially the same in terms of form and taste for a good few decades but its packaging and marketing are what help it stand out.

Here is a sampling of some of its novel campaigns this year.

  1. Promoting the thin version of the Oreo with a video a ode to the pinkie finger.
  2. Customizable color packaging for the creative-minded.
  3. A Wonder Vault as a promotion for new cupcake flavored Oreos.



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