The humble Oreo biscuit might have stayed essentially the same in terms of form and taste for a good few decades but its packaging and marketing are what help it stand out.
Here is a sampling of some of its novel campaigns this year.
- Promoting the thin version of the Oreo with a video a ode to the pinkie finger.
- Customizable color packaging for the creative-minded.
- A Wonder Vault as a promotion for new cupcake flavored Oreos.