All posts by thefoo

Heineken #OpenYourWorld

So after this sad and ignorant commercial by Pepsi that trivialized genuine protests and movements around the world, Heineken has turned up a gem of an ad that explores how we can sit and have a decent conversations with one another despite deep embedded differences in values or opinion.

How can you explore creating a video or social experiment that can help raise awareness about issues in society?

Street Store: Donation through Dignity

Check out this novel street store concept designed to give the homeless a dignified way to choose their clothes from donations.

We often think providing for the less needy simply entails giving them the resources, without much thought for the manner in which they are given the help needed. Such campaigns like the Street Store thus stand out for their thoughtfulness in their re-design of a conventional clothes donation drive.

What else can you adapt your ideas to show more thoughtfulness about the target group’s needs?