Category Archives: Video

Heineken #OpenYourWorld

So after this sad and ignorant commercial by Pepsi that trivialized genuine protests and movements around the world, Heineken has turned up a gem of an ad that explores how we can sit and have a decent conversations with one another despite deep embedded differences in values or opinion.

How can you explore creating a video or social experiment that can help raise awareness about issues in society?



In your face campaigns telling you to ‘save the poor X’ or ‘act responsibly’ are sound, safe ways to get a message across. But often such tactics may fall flat in campaign-fatigued Singapore.

Watch how this video tries to bring across message of responsible pet adoption effectively. How do they tug at the heart strings of audiences, and how is the story paced and crafted to achieve maximum emotional and cognitive impact?