Category Archives: Video

Heineken #OpenYourWorld

So after this sad and ignorant commercial by Pepsi that trivialized genuine protests and movements around the world, Heineken has turned up a gem of an ad that explores how we can sit and have a decent conversations with one another despite deep embedded differences in values or opinion.

How can you explore creating a video or social experiment that can help raise awareness about issues in society?


How to Find Love Online (SPF)

Watch this unique video on online scams by the Singapore Police Force. What intrigues viewers is that it takes a popular format of the bite-sized video recipes seen on social media these days and adds a unique angle on it.

Cooking and Crime-prevention? Seems like a recipe for success.

Mothers are Mothers

Video on AWARE’s #asinglelove project that seeks to help single parents in Singapore through a variety of initiatives. A short and sweet example of how the videoing of your social experiments or demonstrations can be used to good effect with good narrative, editing and other thematic elements.



In your face campaigns telling you to ‘save the poor X’ or ‘act responsibly’ are sound, safe ways to get a message across. But often such tactics may fall flat in campaign-fatigued Singapore.

Watch how this video tries to bring across message of responsible pet adoption effectively. How do they tug at the heart strings of audiences, and how is the story paced and crafted to achieve maximum emotional and cognitive impact?